Chelsea managed to win the league whilst rating only 4th in the league for shots taken. This is likely due to their defensive approach in the second half of the season. One could conclude that Chelsea were simply winning a lot of matches from early on and hence spent a lot of time in the lead. Teams tend to take fewer shots when defending a lead. However, look at Celtic, a theme which occured in many of the Scottish premiership teams is that Celtic are a huge outlier in terms of their output, but they are close to being exactly on the line of best fit. In other words, Celtic are scoring more points than their rivals, but not more than you might expect from their underlying statistics.
QPR are another hugh outlier, having finished bottom of the league despite taking a large number of shots, a number of shots more in line with the top half of the league. Of course, they may be taking a bunch of dreadful shots, but still they had some adventure about them.
A couple of other outliers, Aberdeen and St Johnstone appear to have gotten quite a bit of mileage (that is points) out of their shots. Aberdeen still ranked second in the league for shots taken (and finished second in the league on points), but they are above the trend line. St Johnstone on the other hand are well above the trend line and well down on the number of shots they took.
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